Converse explorará la historia de tres jóvenes artistas
Unleashing the passion and creative expression of todays youth is the central message of {Day Jobs;www.produ.com/publicidad/videos/index.html?Noti=10896}, a campaign created for Converse LatAm by the U.S. multicultural agency The Community. Tapping into International Labor Day on May 1st, the digital and social media campaign will celebrate the young Latinos that live a double life in order to make ends meet, but in reality, after work, they are taking on roles that showcase their true passions. Ricky Vior was responsible for the creative concept. Running through April 30, digital spots will launch to tell the story of three young artists. Then following on May 1, on International Labor Day, Converse will launch another digital spot, this one celebrating all of those who similarly have to work these types of jobs to pursue their artistic passions. A crossplatform digital message will engage youngsters by asking them what they are doing today to help drive what they want to be in the future. The social media campaign will utilize the hashtag #LoQueSoy (#WhoIam) and #Diadeltrabajador (#LaborDay).
The Community realiza la primera campaña de Corona para el total market
The Community, Dieste y ALMA destacan en el listado de agencias por Ad Age
